- March 22, 2018
- Comments: 0
- Posted by: Linda Cox
As you probably already know, the French have a certain reputation in global cultural circles. The French are no pushovers when it comes to style, elegance and sophistication. In fact, if they feel that you are not measuring up, they will let you know. They can tell either by a direct word or an attitude that you can also readily detect. The French are all about presentation, style and quality.
Well, thankfully, Americans are well represented in this ream, believe it or not, thanks to YouTube. Due to the brand appeal of beauty and lifestyle vloggers, like Kim Dao, Americans have truly captured the French imagination.
This is probably something that would be unheard of as recently as fifty years ago. For the longest time, the global fashion world pretty much turned on what goes on in places like Paris, Milan and occasionally London.
Well, things have changed starting in the 1970s. The fashion world is now all about New York, and when it comes to global fashion trends and digital branding, it’s still an American game. It is no surprise that Kim Dao and other American bloggers capture the French imagination. How? Well, Kim is just a part of a wave of people turning to social media and its many different platforms to create a distinct personal brand.
Gone are the days where you have to be backed up by some sort of large couture or boutique house for your fashion brand to truly stand out. This was the French Wave. There is such a thing as brand cache and the French were all over that process. This is why design houses like Louis Vuitton and Chanel dominated for a long time. Fashion as well as branding was a distinctive French or continental European affair.
Fast forward to today, and that’s no longer the case. Even if you are an individual with no connections, no money and, let’s be honest here, no talent located smack-dab in the middle of nowhere in America, you can still make a name for yourself. You have nothing to take except for social media.
That’s how easy it is to become a solid brand on the Internet. We’re not talking about getting very big in the United States. If you know what you’re doing, that is doable. We’re talking about capturing the world’s imagination, and this is how Kim Dao was able to capture the French imagination.
These people are not pushovers when it comes to style. They are very discriminating. They have very refined tastes. However, they have to give respect where respect is due and thanks to video blogging, the French actually credit Americans quite a bit recently. They can’t help but give their respect to this side of the Atlantic because we beat them time and time again in the world of digital branding.
Make no mistake about it social media is here to stay, and you must have a solid game plan. The rise of Ms. Kim Dao’s distinct personal brand speaks volumes on how this is to be done.